By Tony Okafor, Awka
Nigeria’s herb-infused alcoholic beverage brand, Orijin, has unveiled a new 33cl ready-to-drink (RTD) PET bottle priced at ₦600, in a strategic move aimed at expanding consumer access and reinforcing its presence across everyday social settings.
The new compact format, introduced nationwide, is designed to combine affordability, portability and durability, allowing more consumers to enjoy the brand’s distinctive taste in a convenient, on-the-go package.
The company said the innovation reflects evolving consumption patterns among Nigerians, particularly in informal and spontaneous social environments.
Speaking on the development, the Head of RTS Category, Oluwaponmile Alabi, described the product as a deliberate response to consumer demand for greater accessibility without compromising the brand’s heritage.
According to Alabi, the 33cl bottle increases opportunities for consumers to engage with the drink during routine social interactions, ranging from neighbourhood gatherings and roadside hangouts to relaxed after-work moments.
“The idea was to create a format that fits seamlessly into the lifestyle of today’s consumer while preserving the authenticity that defines ORIJIN,” she said.
Also commenting, Brand Manager Zainab Bakare said the new bottle represents more than a packaging change, positioning it as a lifestyle product tailored to contemporary urban culture.
“This isn’t just a new bottle; it reflects the rhythm of the streets and how people connect today. We are making sure the ORIJIN experience remains within easy reach—whether at home, online, or outdoors,” she stated.
The company noted that the PET bottle’s portability and resilience make it suitable for diverse settings, including open-air markets, street food spots and casual social meetups, where convenience and mobility are increasingly valued.
To support the rollout, the brand has launched its “ORIJIN In The Mix” campaign, a multi-channel initiative featuring influencer-driven storytelling, street-level engagement and experiential activations aimed at strengthening cultural connection and brand visibility.
With the introduction of the 33cl variant, ORIJIN said it is focused on delivering broader access, enhanced convenience and consistent product quality, positioning the offering as an accessible option for consumers seeking a balance of value and authenticity in Nigeria’s competitive RTD beverage market.
